The first step is booking the gigs. But where should you go?
So many bands are tempted to hit the big markets. But what good does it do if no one shows up?
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You can play for the bartender in your hometown, why travel across the country to do it? Check out the analytics on your social media pages to find which cities you should visit on your next tour.
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Book shows just outside of your city. Plan a short tour up to the closest major city and back. Spend time building a regional fan base before you try to cross the country. Sorry, West Coast. We love your weather, your food and your lenient views on marijuana. But aside from California, the population density is abysmal.
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S lie west of that line. Touring the East Coast lets you hit more cities with less time on the road. Every hour you spend driving is another opportunity to blow a tire, drive off the road or get food poisoning from a gas station. The less time you spend on the road, the more time you spend with your fans, making new friends and selling merch. Touring can be grueling. You literally have no free time for days on end. If you do find yourself with a day off, try to find other opportunities to perform.
Coffee shops, radio interviews and house concerts are all potential opportunities to gain new fans and make some money. Most people think touring is all sex, drugs and rock and roll. Your bandmates, the venue staff, your fans…. Maybe stay sober the night before the early load-in. During those months, I signed a revenue-generating partnership with Elle magazine and sold a major campaign to a national retailer.
This sacrifice motivated me to trust my own skills to generate prosperity. Recently, my son now 25 confronted me about leaving them for a year. I explained that it was necessary to build the business and give him the life he deserved. My son works with me today and is reaping the rewards. When I founded my first startup, Snoobi, I had to make some tough sacrifices.
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I got a job as a university researcher and used the money to pay half of the salary of my first employee. I sold the other half of his time to another company, which eventually gave my startup enough budget to pay his full salary and run some ad campaigns.
For one year, I worked double hours and managed to make ends meet until I accumulated the necessary seed financing to quit my day job and concentrate fully on growing the business. It was painful because I lost a piece of my heart and identity—but it was ultimately worth it. I filed for bankruptcy on my first business. I made the mistake of trying to buy an existing business, and it ended up failing miserably in the first year.
I just feel for them. With the press of a button, she can connect with her Not at the fact, but at social media as a whole. It went viral with over 2 million views.
Such might be the post-Eilish effect: She has dropped the kind of game-changing album that forces emerging and established artists to match the bar she has raised. Of these many recent run-ins, it was her conversation with Mel C, aka Sporty Spice, that changed the way Eilish thinks about her career.
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Living in the moment is partially a necessity. The things that I have to do in my life are really big deals, and they all are on me. Even so, Eilish often has said she used to cry because she wanted all this so badly. And now that she has it? This article originally appeared in the May 11 issue of Billboard.